Position in an AI answer
Position in an AI answer refers to the rank at which a brand is cited when an artificial intelligence mentions several in the same answer — for example, cited first among three recommended solutions, or mentioned last after competitors.
As with a classic search engine, being cited first doesn't carry the same weight as being cited last: AIs themselves often treat the first options cited as the most relevant, and users reading a generative answer naturally pay more attention to the beginning of the text.
This position isn't fixed: it can change from one question to another, and even from one rephrasing to another of the same question. That's why it's measured across a set of repeated questions, rather than a single isolated test.