Guides
How to become a brand AIs recommend
There is no "get recommended by ChatGPT" button. But there are concrete levers, within reach of any company, that measurably increase the probability of appearing in AI answers. This guide presents them without jargon — and in the order it makes sense to pull them.
Answer the questions your customers ask
AIs assemble their answers from content that already answers the question asked. A page that clearly answers "how much does [your service] cost?" or "how to choose [your type of product]?" is far more likely to be picked up than a showcase page describing you in general terms.
The right reflex: one page per real question, with the answer in the first lines, then the detail. Your sales team and customer service know these questions by heart — they are your best editorial raw material.
Be readable for AIs
AIs read your website like a hurried visitor: if your essential information — what you do, for whom, where, at what price — is buried in images, animations or downloadable documents, it does not exist for them. State the essentials in plain text, on accessible pages.
Also check that your website does not accidentally block AI assistants' crawlers: it happens more often than you would think, notably through misconfigured anti-bot protections. A website invisible to AIs never feeds their answers.
Exist where AIs read
Your website is not enough: AIs cross-check several sources before naming a brand. Customer reviews, your sector's reference directories, press articles and independent comparisons carry real weight. A modest but consistent presence on three or four reliable sources beats a massive but contradictory one.
Consistency is the key word: same name, same activity, same address, same price ranges everywhere. AIs detect divergences, and a brand with contradictory information inspires cautious — or invented — answers.
Keep it fresh, then measure
Recent content is picked up by AIs far more than dormant content. Dating your pages, refreshing your offers, publishing regularly even modestly: freshness is a strong signal. A website frozen for three years sends the opposite message.
Finally, measure: without measurement, you cannot know whether the effort pays off. Establish a baseline — what share of your customers' questions triggers an answer that names you? — then re-test after each wave of improvements. That is precisely what our free pre-diagnosis does, and it is the right first step before committing any budget.
Frequently asked questions
Do you need a big budget to be visible in AIs?
No. The main levers — pages answering real questions, consistent information, maintained reviews, freshness — are more about method than budget. Spending comes later, if you choose to be supported to move faster.
Can my agency handle it?
Yes, and it is often the right setup: you keep your usual partner, who equips themselves to measure and manage your AI visibility. If you already work with an agency or consultant, share your pre-diagnosis with them — they will know what to do with it.
How long before you see an effect?
Answers relying on web search can move within weeks. Those coming from the models' memory evolve with their new versions, several times a year. Hence the importance of measuring regularly rather than judging on a single test.