Brand mention (in AI)
A brand mention in AI refers to a conversational assistant — ChatGPT, Gemini, Claude, Perplexity — citing your company, product, or name when answering a question, even if no one typed your name into the prompt.
It's the most direct measure of a brand's visibility in AI: out of a hundred questions relevant to your industry, how many times does your name appear in the answer? A mention can be positive, neutral, or come with a factual error — simply being cited doesn't guarantee it's said correctly.
Unlike a classic search ranking that you can track over time, AI mentions vary depending on how the question is phrased, the language, and the model queried. A serious tracking approach therefore tests multiple questions, across multiple AIs, at regular intervals.