AI visibility
AI visibility refers to the presence, frequency, and quality of a brand's citations in the answers of conversational artificial intelligences — ChatGPT, Claude, Gemini, Perplexity — when a user asks a question related to its industry.
It's a distinct notion from presence on a classic search engine: a brand well-ranked in search results can be entirely absent from AI-generated answers, and vice versa. The two are measured differently and don't always move together.
For a brand, AI visibility has become a new facet of online reputation, alongside customer reviews or social media presence: it's what prospects hear when they research, before even visiting a website.